The Importance of a Quality Shop Fit
The Importance of a Quality Shop Fit The Importance of a Quality Shop Fit Quality shopping experience is vital to your business. A huge part of that experience is determined by your shop fitting and layout. Your customers’ first impressions, how they move through your store and the perceived value of your products, is all influenced by your shop fit. It’s been a difficult 12 months for the retail industry but slowly and surely, as Spring is starting to appear, retail will rise again and their will be an increase in shopping demand. Due to the COVID-19 outbreak there has been an adjustment change in our attitude to shopping, the main factor that the shops have been closed. Whether you have purchased food, clothing or essential items – point of sale needs to attract the customer. Times have been difficult on spending, and people aren’t falling in love with the latest trends and designs due to problematic uncertainties. However – stores still have to make their items and display’s appeal to their target audience. So just what is it about your quality shop fit that is important? It’s vital for retailers to stand out from the crowd. attractive signage is often more important than a competitive price. Brand Identity Your shop is the showcase of your brand. Your in-store colour scheme and design should be completely in line with your branding. Take the time to really think about what your brand values are and incorporate this into your shop design. Customer Loyalty Shopping is an emotional experience – customers buy a product because of how it makes them feel. Creating a positive shopping experience from the minute your customers walk through the door helps them to develop positive feelings towards your brand and your products. This can mean they spend longer in store and increase the potential of a sale. If a customer has a positive experience in your store, they are more likely to return time and again because they trust in the quality of your products and services. Over time, this helps to create advocates for your brand who will recommend your business to their friends and family. Health & Safety Functionality is just as important as an attractive design. Think about any health and safety risks when designing your layout and make sure your shop has disabled access. Regardless of any COVID road map proposals, anti-bacterial access points will still be in high demand. Making small changes can make larger impacts to your consumers upon entry to your store. Changing your store to suit health and safety concerns can be tricky. Our in-house design team are happy to help you incorporate this into your layout so you have total confidence in the practicality of your shop fit. Resilience Choosing the right materials is key for a long-lasting, resilient shop fit. A less durable material may have a striking impact in the short term but you need to make sure your design can withstand the test of time without becoming tired and dated. At Retail Furniture, we can create bespoke pieces to suit your needs. We’re also one of only several manufacturers to specialise in PU Edging, which is a highly durable, resistant edging solution which allows you to customise any surface. PU solution serves as a barrier to prevent trapped bacteria, which in current times has proven to be crucial. New Business A quality shop fit is important in attracting new businesses. As many retailers know, your products are only as appealing as the environment in which they’re presented. Potential new suppliers will be more enthusiastic about having their products stocked in your store if the retail environment is of a high standard. We hope you have enjoyed reading about the importance of a quality shop fit. We specialise in all aspects of retail furniture from the design concept through to shop fitting. Our friendly, expert team would be more than happy to discuss your requirements, so get in touch today.
Meet the team: Louise Cadd, Director of Finance
Meet the team: Louise Cadd, Director of Finance Meet the team: Louise Cadd, Director of Finance Meet Louise Cadd, Director of Finance aka “go to” leading lady! Louise has been a loyal team member of Retail Furniture since 2002 from when the business was first established in Oakengates, Telford. Over the course of 19 years, Louise has witnessed the company successfully blossom, and has moved to two further locations before finding its current home in Halesfield. Louise has played a large part in helping the company grow to what it is today. Without a “Louise” in your life – you would be lost! If Louise isn’t at work or the gym, you will find her surrounded by her loving family including her two dogs – a Beagle and a Border Terrier! either planning house renovations or booking adventures abroad with a glass of pinot grigio in hand. See below some quick fire questions for Louise! If you could travel to any country where would you go taking one essential item only? “I love travelling to new places so for me it would have to be Costa Rica! And I would take my husband with me as my essential item” If you were a superhero, what would your super power be? “Close call but it would have to be time travelling. I’d love to visit iconic moments in history!” If you were to attend a dinner party with 5 people dead or alive…who would it be? David Attenborough Micky Flanagan David Jason Freddie Mercury Princess Margaret And of course – the host … me! We would all have a great time. My favourite thing about working at Retail Furniture is… “Most of the team have worked for Retail Furniture since the start, so I would say my colleagues. Everybody is supportive of one another” We hope you have enjoyed meeting our team member, Louise Cadd.
